CLASSIC MÁRTIR

I used the Spanish word for “martyr,” and an elegant font resembling the Neiman Marcus font, to bring out that classy style and that resilience I often associate with my culture.

The word "Mártir" itself carries the weight of Latin America reformist core, the same one that would die in Argentinian death flights and still rebel publicly against the government, or have their hands cut off in the Pinochet Chilean dictatorship for playing songs against him.

The word Mártir brings a heavy title upon one's chest. It’s carrying that hunger for reform and change, that is so characteristic of Latin America.